Bangkok - November 2558 - "Jiamphattana Food & Beverage Co.,Ltd." the importer and distributor of alcoholic beverages - lying alcohol level international debut Val Duero (Valduero) Wine Cellar in the Premium. counterpart A character who is different and unique. As the jewel holds a unique wine. Target high-end core drinkers who enjoy new experiences and do not stick with a brand. Strategic preparation market HoReCa channel and online. The market coupled with business partners. Targeting sales of 100,000 bottles in 2016 is estimated at 135 million baht, Mr. Udomsak Lohachitpitaks. , "Deputy Director of Food and Beverage modest leverage, said:" If you talk about Spanish wines. In Thailand, this may not be as familiar wine from France or Italy. Guru, whose wines they recognize that the quality and taste nor less than Additionally, Spanish is the country's oldest wine producer in the world. One of the brand famous wine in Spain is Val Duero (Valduero) from Ribera del Duero wineries have the best quality in Spain, Val Duero is a winery in the family. and were among the first through the guarantee of Denomination of Origin (DO), which is the main institution that quality wine at an international level ".
"Highlight the Val Duero wine different from other brands is their stringent of the winemaker. The winemaker is female. And was among the first female winemaker. Spain, which is recognized internationally. In Spain, for women to be accepted in this occupation in the past, it was not easy. It takes more effort than others to three times to get a good quality wine. Outstanding And is recognized internationally. She is meticulous in every production process From planting the vine The grapes used come from vines aged from 30 years up to 4000 kg Maximum yield lagged Star. To harvest grapes by hand only to selected quality grapes adapted to make quality wines. Even in some years such as 2008, she decided not to produce grapes that year, as production quality is not good enough. The key to brewing a long, meticulous in every step of the speech explained briefly that wine Val Duero "Low yield, Old vines and Long ageing" grape varieties that are native to taste wine. The unique In particular grape varieties Silveira bath lift. Which is used to produce white wine. A wine farm, which has a valve Duero the only soil, water, climate and environmental conditions in Ribera del Duero affect the quality of wine. The reason why wine from the same production quality and result in different prices in each cave wine cellar smell, temperature and humidity are the most important factors of the wine cellar.For a valve Duero wine has kept him in the cave, which has a depth of 40 meters in temperature conditions. The odor and moisture throughout the year. The cave does not require air conditioning. He has been awarded the Leadership in Energy from the local government of Ribera del Duero.
For imports of wine from Spain this time, the company imported a total of six types of wine.
1. Viadero, Garcia, Blanco de Albillo 2014 white wine.
2. Valduero Crianza Classico 2011 red wine.
3. Valduero Una Cepa 2011 red wine.
4. Valduero Reserva 2009 Red Wine
5. Valduero Reserva 6 Anos 2007 red wine.
6. Valduero Grand Reserva 2005 Red Wine.
Miss .Junpen Jiamssmai , Managing Director of Food and Beverage modest leverage, said: "In the last three years, the overview of the imported wine market in Thailand. With an average growth rate of approximately 10%, representing a market capitalization of over 13,000 million baht by wine imports from countries that are known widely, including Australia, Chile, France and Italy, among wine drinkers in the United States. To recognize the reputation of wines from France and Italy, the company is mostly a marketing gap that can promote the wines of Spain are of good quality and reputation in the target group. We build awareness of the brand, coupled with the information. And create extraordinary experiences for wine drinkers themselves because wine is an art. Therefore, it is essential that wine drinkers have to try it once at Val Duero. We are so focused on roadshows And exhibitors about food and drink venues. So customers have shared their experience with us, "Miss .Junpen Jiamssmai said.
"With the quality and price of the Val Duero wines. We positioning the brand as a premium wine. Has a reputation for consistent quality of treatment lasting from Spain. Luxembourg has doctoral and unique. We aim to customers in the premium. The customers who have social status. Lifestyle soul of the party. Love of wine Top new experience to life for the distribution channel. We focus on customers Food Service or HoReCa 100% divided by the restaurant Catharines bearing the same ratio, we plan to distribute the product through E-commerce is today. Using social media to market is critical and highly targeted. The communication with the target group directly via Facebook, IG Line or even the company's staff have prepared answers to these questions through the communication channel. The staff will be trained by the company to the availability of the data. Fulfill orders quickly. And service delivery to customers as soon as possible. For the comfort and satisfaction of the customer, "Miss .Junpen Jiamssmai said.
"Because Val Duero wines. A brand new wine import market, and a brand new segment in Thailand. So in the first year - the year 2016, we expect sales of only 100,000 bottles, with a market share accounted for 1% of the market value of wine imports. Or hit is worth 135 million baht is expected to grow by a minimum 10% and for business growth in the coming years. We plan to import quality wines, premium four additional species to share the market share of imported wines in greater "Ms. Moon said.
"In terms of social responsibility. Val Duero the brand to focus on the dangers of driving while intoxicated greatly. We were prepared to disseminate knowledge about alcohol. The anti-drink driving campaign through social activities together with restaurants that sell our wine. By now, we have supported the project "Drunk Drive home safely" campaign drinkers. Drink responsibly and do not drive drunk. For the safety of themselves and share the route. "
"For Drunk Driving Project Back home safe We have a program that will provide funding to support this project can expand even more. So in late 2016, we plan to organize a concert with a wine auction 12 years of legendary wines of Walla Duero. To use the proceeds to support projects such as more concrete, "Miss .Junpen Jiamssmai said in conclusion.
http://www.bangkokexpress.net/news/business-marketing: December 1, 2015.