Lar De Paula

Lar de paula

THE MERUELO FAMILY, A STORY OF CENTURIES OF WINEMAKERS
The Meruelo Family
Way back in the 1790s, Ribera del Duero had double the number of hectares of vineyards now planted. Fernando Meruelo (born 1953) is the third generation of a family of winemakers. He was born in Ribera del Duero and his Great-grandparents owned vineyards for centuries. In the 1970s the family moved from Ribera to the heart of Rioja Alavesa, where his Father was working as an oenologist for the regions´ leadings producers. When Fernando finished studying oenology,he joined his brother Tony Meruelo - the Chief Winemaker - and founded Bodegas Heredad de Baroja in 1982, so named because they both are keen on Pio Baroja, one of Spain´ s most awarded poets and playwright's. Fernando´s dream was always to grow old vines and make premium wines under his own brand. After studying he briefly consulted other producers, but the pursuit of this dream and the challenge to keep on the Meruelo´s tradition led him to found Heredad de Baroja – a brand focused on the traditional Rioja style.

Later in 2005, brand new facilities were built for a new project – Bodegas Lar de Paula. This was a cornerstone in the Meruelo family tradition. Paula is Fernando´s daughter and with this new portfolio he wanted to create a tribute to all the women of the world, with a fresh new style, that of "modern (fruit driven) Riojas". Now Patricia and Paula Meruelo, the two daughters and next generation working at the Estate have children that embody the sixth generation of winemakers.

Bodegas Lar de Paula now owns 20 hectares of 90 year old Tempranillo from the highest parts of Elvillar de Alava, on the terraces of Sierra Cantabria. The Family also controls 200 hectares with local producers that grow 30-60 year old Tempranillo in the villages of Laguardia, Kripan, Elvillar, Lanciego and Lapuebla. The average age is 65 years old at an average altitude of 700 meters. The Meruelo´s only grow Tempranillo for reds and Viura and Malvasia for whites.

DISCOVER THE NEW LA BELS AND PACKAGING FOR LAR DE PAULA

Elvillar is one of the highest and most beautiful towns in Rioja Alavesa. It spreads out towards the north of the Rioj Qualified Designation's territory and sub-zone of Rioja Alavesa,protected from the north by the Sierra Cantabria and thriving on the fertile Ebro Valley to the south, the sub-zones' benign climate ensures the supply of quality grapes from top growers.

This is why the main focus of the new labels for Lar de Paula is the Sierra Cantabria Mountain. Austere and in tune with its surroundings, the new winery itself has been built with a single purpose in mind: transforming the finest grapes into great modern Rioja Alavesa wines through a process in which excellence is the primary concern for the winemaker Tony Meruelo and his brother Fernando Meruelo.

Fernando decided to produce a Rioja in a different way, more fruit driven, less developed and with outstanding packaging. A small project where every detail counts and everything is geared towards the optimum evolution of the wines!


The Meruelo brothers chose this sub-zone for a good reason: they are familiarised with the benefits of old vineyards situated on high ground. In view of the evident gradual climate change, in the early 1990s they realised they needed to work with vineyards growing in the highlands, where it is cooler. The result is elegant wines with acidity and light, fresh fruity notes.